How DEKA Has Built Its Own Lane in the Hybrid Fitness Space

From HYROX to the Hybrid Games to the Deadly Dozen and the Turf Games, hybrid competitions and races have been gaining momentum for some time now, and demand only seems to keep growing. Today, Spartan DEKA is in the spotlight. The DEKA Story After six years at Spartan Race and watching their races “pull 20 […]

10/12/2026 • 2 min Read →

Functional Fitness Powerhouse HYROX Invests in XENOM

XENOM, The Decathlon of Fitness™, and HYROX have announced a strategic partnership, signaling no slowdown in the popularity of mass-participation races and a commitment to functional fitness events.  On Wednesday, the brands announced that HYROX founders Christian Toetzke and Moritz Fürste are investing in XENOM and joining its board of directors. The announcement comes as […]

10/7/2026 • 2 min Read →

2026 Rogue Invitational Roster Updates

We’re down to the wire for the 2026 Rogue Invitational, which kicks off in just a few weeks. However, in late summer and early fall, injuries led to backfill invites.  Here’s Who’s Out Jonne Koski – Heading into World Fitness Project (WFP) Tour Stop 2, Koski had been nursing a foot injury that worsened during […]

10/5/2026 • 3 min Read →

2-Time IndyCar Champ Driver Josef Newgarden Uses HYROX to Train

Over the past few years, HYROX has attracted not only professionals and everyday gym-goers but also celebrities looking to test their skills in competitive hybrid fitness.  The Conjuring’s Patrick Wilson raced at the New York HYROX last year. Leading up to the event, Wilson was quoted in a press release praising the race: He continued, […]

9/28/2026 • 2 min Read →

Red Bull Gym Clash UK Wraps Up, ShireFit Team Heads to World Finals in Egypt

Over the past few weeks, Red Bull Gym clashes have taken place worldwide, crowning national champions.  On Saturday, September 19, Team ShireFit was crowned the Red Bull Gym Clash UK National Champions, with CrossFit One More Rep and Kulture rounding out the top three teams after an exciting day of competition that saw 13 teams […]

9/23/2026 • 2 min Read →

Gymreapers WZA SoCal Roster Complete for New “Battle of the Camps” Competition

The third annual Gymreapers Wodapalooza SoCal is just days away, and this year a new competition has been added to the weekend: the “Battle of the Camps,” replacing previous years’ TYR Cup.  If you missed it, the elite showcase, set in Huntington Beach, CA, features four teams this year instead of two, with three training […]

9/21/2026 • 2 min Read →

“Greatness is Built” at Wodcelona: Lucy Campbell and Luka Đukić Top the Elite Podium in Spain

The fifth iteration of WODCELONA wrapped up last weekend in Barcelona, Spain, featuring elite athletes and over 2,000 competitors across more than 30 divisions.  As the event has expanded over the last five years, WODCELONA has come to unite multiple disciplines under one roof – Adaptive Fitness, Functional Fitness, Hybrid Racing, and Weightlifting. Sponsored by […]

9/16/2026 • 2 min Read →

Adidas Went “Full Hybrid” in London, Debuted New Dropset Pro Colorway

Earlier this month, Adidas shared a study conducted by Focaldata, a London-based research company, which surveyed 2,401 UK adults aged 18-24 between August 14 and 24, 2026.  For the study, Focaldata sought to understand young people’s attitudes and opinions about hybrid fitness events. The results were of significant interest to Adidas, which, like other footwear […]

9/14/2026 • 2 min Read →

HYROX Co-Founders Christian Toetzke and Moritz Fürste Take Back Majority Stake in Recent Sale

On Tuesday, HYROX co-founders Christian Toetzke and Moritz Fürste announced that they had regained ownership of the brand.  Since its inception, HYROX has built a competitive community around training and HYROX-specific equipment, apparel, and footwear. Today, the brand has 13,000 affiliated HYROX gyms worldwide and partnerships with PUMA, Centr, and Red Bull. Infront Sports and […]

9/9/2026 • 2 min Read →
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